I’m having a tough time getting my brain round the information I need to gather for a technical link bait article I’m writing. The reason is my allergies. Not enough that my breath is coming in gasps and my eyes and nose are streaming. The medication that alleviates the symptoms just a little is also making my dozy. I’m also taking some natural remedies…

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I recently came across someone who spent a great deal of money having a new website developed. He actually didn’t know anything about the Web, so he was in the position that he had no way of knowing what was a good Web design and what was old, outdated and likely to antagonise the search engines. So he was not lucky in his choices. When I came on the scene, the website was a done deal. I knew I’d be treading on some toes (this is not new to me: I’ve had to break bad news to website owners on many occasions), but ethically I knew I had to tell him the truth. So I explained in detail how and why the features of his website would never give him the business he wanted. He was angry: angry with his designer and angry with me because I was the bearer of bad tidings.

For some weeks I didn’t hear from him.

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For anyone who’s been off the planet for a while, a link strategy is probably the most important aspect of running a website these days. Yes, I’m an SEO copywriter, but I’m still telling you that because of Google, you’ll never make it online, even with the best copywriter there is (me of course), unless you have more inbound links than your competition.

One of the easiest (yet most difficult) ways to get links is to create link bait and spread it liberally throughout your website. Why is it the easiest way? Because once your link bait is on your site, you can sit back and let others create links for you. Why is the most difficult? Because thinking up stuff to put on your site that constitutes link bait is enough to give you internal combustion.
The unspoken question of course is, ‘how the heck to we create link bait?’

Since I’m in a good mood tonight, I’m going to tell you how to create link bait. What put me in such a good mood? My husband just bought me a new fax/copier/scanner/telephone, which I’m truly delighted about. It may do other things too, but I haven’t had time to read the manual properly yet. Yay.

Oh yes, where were we. Link bait.

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It’s so strange. We SEO people spend our lives giving weight to all of the main search engines. The big three are Google, Yahoo and MSN (or Windows Live Search as it’s now called), yet really, most of us only really care about one result. Care to guess…

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