I recently came across someone who spent a great deal of money having a new website developed. He actually didn’t know anything about the Web, so he was in the position that he had no way of knowing what was a good Web design and what was old, outdated and likely to antagonise the search engines. So he was not lucky in his choices. When I came on the scene, the website was a done deal. I knew I’d be treading on some toes (this is not new to me: I’ve had to break bad news to website owners on many occasions), but ethically I knew I had to tell him the truth. So I explained in detail how and why the features of his website would never give him the business he wanted. He was angry: angry with his designer and angry with me because I was the bearer of bad tidings.

For some weeks I didn’t hear from him.

But then, about two months later, I finally got an email. He was ready to implement my suggestions. It had taken him that long to come to terms with the fact that he’d spent well over $10,000.00 pretty much for nothing.

For far less than that fee, I was able to turn his website around so that he is now getting pretty good traffic. I won’t direct you to the website for obvious reasons: no one wants their ignorance to be broadcast and I’d be damaging my relationship with a client.

Launching a new website is exciting. Most of us daydream about how successful our website is going to be and how much new business it’s going to bring us. In reality though, the vast majority of websites are a huge disappointment to their owners.

Does this strike a chord with you? There are things you can do to improve your website performance, and if you get the formula right you can begin to see the success that you first dreamed about.

An SEO consultant will assess your website and not only present you with a complete list of what you’re doing wrong, but a road map to show you what you need to do to turn things around. I think you’ll agree that this would be a highly valuable document for you and your business.