I’ve written a lot about keywords and keyword research over the months. This is an important topic for serious online businesses. Get it right and you’re golden, get it wrong and everything else you will do is for nothing. You might be interested to read what I wrote on SEOMoz a while back on the subject.

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The Web is no longer the brand new place it was just a few years ago, and most of us take it completely for granted. It has become an essential part of our lives. That said, it still amazes me how many websites there are out there, thrown together without care or concern for keywords.
Keywords are Key!

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To be effective, your website needs to be empowered. Picking the right keywords for your business is no less than a process of empowerment.

It’s common for copywriters who don’t know about search engine optimization to knock SEO, saying it’s not necessary and that’s it’s akin to snake oil. They are wrong, wrong, wrong. If you listen to these people, you are rendering your website impotent. Someone who knows better will be able to get a higher ranking than you with no effort whatsoever.

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