From time to time I come across a product that’s worth talking about. Recently I checked out a new report on landing page optimization available over at Invesp Consulting.

The opening words of any information product are often enough to tell you if you’re reading quality material. And certainly, after only a few paragraphs you’ll know if you have in your hands a report that’s backed by true knowledge and industry experience. Quite categorically Landing Page Optimization: The Complete Guide is a quality report; it promised me a good read right from the beginning.

Even to the end I wasn’t disappointed. The words demonstrate the author’s thorough knowledge and experience of his subject. More than that, the author cites a great deal of research conducted by Invesp Consulting.

The report clearly defines the reasons why you must optimize your landing pages. You’ll learn how to increase profits by 75 percent or more, without increasing your advertising budget by a cent. Follow the step-by-step suggestions to tweak your landing pages for super-effective performance.

While including a lot of basic, commonsense marketing information, Invesp also includes some great advanced selling tips; even your copywriting will find a fresh, revitalized direction. It’s in language that we can all understand too, which is somewhat of a novelty in the tech world—and there’s even a glossary at the end.

You will learn exactly what’s required and how you can make the grade for a super-successful landing page: great usability, trust and more importantly, results.

One of the things I particularly like about this report was the exhortation to not target landing pages for absolutely everyone. It’s great advice to focus your target market so that you’re more successful with those who really matter. You cannot be all things to all people no matter how hard you try.

I am also impressed by the detailed help you get with usability definitions. Most reports on this subject talk about the need for good usability standards without actually going into detail on how to achieve it.

The report points out how many companies make huge marketing mistakes, like tying themselves up in knots with highly complicated testing. The author offers concrete alternatives that will help readers get results in no time flat!

In short, this report shows you, step-by-step how to get your landing page optimized for maximum conversions in the shortest time possible. Highly recommended.

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Organic search engine optimization methods are used to achieve solid and dependable search engine rankings that won’t desert you, or fluctuate wildly with every bleep in the Google radar. Going organic is going for a permanent and powerful presence online.

Organic SEO people rely on methods that have been well-tested in the field. More than that, they are the absolute antithesis of Black Hat. If you can’t get a website to rank without Black Hat then you’re no good at what you do. (She stands back and waits for the torrent of abuse…)

You’d be surprised just how many similarities there are between organic search engine optimization and the organic gardening-farming practices for which it was named.

• While you might have to work harder initially, you’ll be handsomely rewarded for your work if you’re patient.
• Organic practices won’t come back to bite you in the behind at a later date–when you’ve forgotten all about it.
• One thing you will have to guard against is getting smug and complacent just because you’re being more publicly-responsible than your non-organic counterparts.
• Organic methods embrace a diversity of techniques not usually found with other methods.
• Those who are heavily into non-organic methods bad-mouth organic SEO all the time. Go and look at their long-term results for confirmation that organic is the way to go.
• While you’re there, notice the unprofessional language that commonly adorns negative diatribe on the use of organic SEO techniques (such as c-r-a-p for example).

I was going to link to some of those who attack organic SEO, but decided that, having just recovered from the flu, I don’t have the energy for arguing with them. I’m sure I’ll get enough flack for this post anyway.

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