If you learn only one thing about being a successful online entrepreneur, let it be that the written word is the medium through which most of your business communication is conducted. This is a fact that far too many business owners fail to recognise. And then they fail, period.

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I often amuse myself by searching Google for ‘SEO’ copywriters who actually started out vilifying the profession! There are several of them. A couple of years ago they were turning up on searches taking a firm stand against the need for SEO. As time wore on, they all saw that not knowin anything at all about SEO, and taking a stand against it was hurting them professionally.

Now, some of them have actually used their skills to relaunch themselves as SEO copywriters, and even SEO experts! I suppose imitation is the sincerest form of flattery after all.

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