It can be really hard to find your way in the maze that is SEO nowadays. Most of us read up on what the experts–or whoever it is we consider experts–to help us out. But I’ve noticed lately there’s a lot of divergence in their opinions. In our interview the other day, Rand Fishkin had this to say:

We’ve seen Google take some pretty harsh, direct steps against reciprocal linking…

Don’t miss this great article by Rand on the subject of ‘under the radar’ link purchasing too.

On the other hand, Eric Ward who is widely acknowledged as one of the foremost linking experts in the industry, has different linking advice. I highly recommend you read Eric’s sound linking advice and follow his instructions.

Other search marketing voices who have a say in this subject include Webpro News who have some sage advice for anyone looking for links.

This is by no means an exhaustive discussion on linking strategies, but it’s plenty to get you going in the right direction.

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