How many backlinks you have is critical to your search engine ranking, particularly as far as Google is concerned. How to get more, and specifically appropriate backlinks is the eternal conundrum for webmasters. Let me state the obvious: you can never have too many backlinks!

A good place to start when you’re drawing up a battle plan to beat your competitors is to find out how many backlinks you have, compared to them. There are a number of websites that will help you do this. SEO Book provides a nifty software application that will enable you to analyze your links from your desktop.

If you prefer to use someone else’s tools, here is a link to Market Leap’s excellent tool. You’ll find loads more if you do a search. The think is to get a good idea of what sort of links you have and how many, and to get a plan for more links. More on that tomorrow! :)