We’re seeing a new trend in the already-burgeoning social media market. As popular as it already is, we’re set to witness social media become an even more important part of our lives with the event of ’social media niches.’ You may be rolling your eyes and thinking ‘oh please–let there be an end to this social media thing…” but we have to face the fact that social media sites fulfill a need and play a definite role in our online lives–for most of us that is.
One niche SM site I’m particularly fond of myself is Danny Sullivan’s Sphinn. This is new, and just for SEO and search marketing-related folks. It has taken off remarkably, and Danny’s done a great job. Highly recommended if you’re in the business (and if you’re not you might learn a thing or two).
Then there’s Blue Dot, which is mainly entertainment. Not my thing, but lot’s of others go for it.
Just yesterday I received an email announcing the birth of another niche SM site: Based on the Sphinn model, Duah4me is just for Muslims, and hardly likely to be of interest to non-Muslims–it’s also taking off like a rocket despite its very recent launch.
The birth of these sites is in direct opposition to SEOMoz’s views on ‘long tail social media.’ I have to respectfully disagree with Mozquarters (Rand what have you started) on this issue. I think the long tail in social media is going to prove the most fruitful in the longrun.
Lee Odden had something to say about the subject too, upon his return from San Jose.
Just for good measure today, here’s a related post about niche social media. Perhaps we should now be keeping an eye out for ‘niches of niches!’