Organic search engine optimization methods are used to achieve solid and dependable search engine rankings that won’t desert you, or fluctuate wildly with every bleep in the Google radar. Going organic is going for a permanent and powerful presence online.

Organic SEO people rely on methods that have been well-tested in the field. More than that, they are the absolute antithesis of Black Hat. If you can’t get a website to rank without Black Hat then you’re no good at what you do. (She stands back and waits for the torrent of abuse…)

You’d be surprised just how many similarities there are between organic search engine optimization and the organic gardening-farming practices for which it was named.

• While you might have to work harder initially, you’ll be handsomely rewarded for your work if you’re patient.
• Organic practices won’t come back to bite you in the behind at a later date–when you’ve forgotten all about it.
• One thing you will have to guard against is getting smug and complacent just because you’re being more publicly-responsible than your non-organic counterparts.
• Organic methods embrace a diversity of techniques not usually found with other methods.
• Those who are heavily into non-organic methods bad-mouth organic SEO all the time. Go and look at their long-term results for confirmation that organic is the way to go.
• While you’re there, notice the unprofessional language that commonly adorns negative diatribe on the use of organic SEO techniques (such as c-r-a-p for example).

I was going to link to some of those who attack organic SEO, but decided that, having just recovered from the flu, I don’t have the energy for arguing with them. I’m sure I’ll get enough flack for this post anyway.

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