There has been a trend in some circles to accept Pay Per Click as the solution to the problem of how to get traffic to your website. The current difficulties regarding Pay Per Click rates, along with widespread Pay Per Click fraud mean that many are rethinking this position.

Have you noticed that when you do a search, you click on the organic results on the left rather than the paid ads to the right? I’m assuming you do that, because a whopping 60 percent of the time this is the case. Coupled with the likelihood that if you choose Pay Per Click, you’re going to come up agains fraud at some time or another, I think that good, solid SEO practices are far better than Pay Per Click. I see pay per click as a supplement to, rather than the answer to achieving good ranking. In the end, once you’ve achieved your SEO goals through the services of a good SEO copywriter and other methods, you’ll be able to disregard PPC once the wheels are in motion. You’ll be getting your traffic at no cost whatsoever!